Terms & Conditions

1. About These Terms

These Terms and Conditions ("Terms") govern your use of the Purity AI website (purityai.io) and any services provided by Purity AI ("we", "us", "our"), a trading name of Optimum Labs Pty Ltd (ACN 692 118 764, ABN 60 692 118 764), based in Brisbane, Queensland, Australia.

By accessing our website or using our services, you agree to be bound by these Terms. If you do not agree, please do not use our website or services.

2. Our Services

Purity AI provides AI-powered patient communication tools to dental, allied health, and medical imaging practices, including:

• AI chat assistants for patient enquiries
• Booking inquiry management and forwarding

Our services are provided to healthcare practices ("Clients") under separate Service Agreements. These Terms govern use of our website and general interactions with Purity AI.

3. Website Use

You may use our website for lawful purposes only. You agree not to:

• Use the website in any way that violates applicable laws or regulations
• Attempt to gain unauthorised access to any part of our systems
• Use automated tools to scrape, crawl, or extract data from our website
• Interfere with or disrupt the operation of our website or services
• Transmit any harmful, offensive, or illegal material

4. AI Chat Assistant

Where our AI chat assistant is available on a healthcare practice's website:

• The AI assistant is an artificial intelligence, not a human.
• The AI assistant provides general information only, including practice hours, services, locations, fees, and booking assistance.
• The AI assistant may collect basic contact and scheduling information (name, phone number, preferred appointment details) for the purpose of forwarding booking inquiries to the practice.
• The AI assistant does NOT provide medical advice, diagnoses, treatment recommendations, interpret imaging results, or provide clinical guidance of any kind.
• If clinical or health-related information is provided during a conversation, the assistant will not engage with or act upon that information and will redirect you to your referring doctor or the practice directly.
• Information provided by the AI assistant is based on data supplied by the healthcare practice and may not always be current or complete.
• You should not rely on the AI assistant for clinical or health-related decisions. Always consult a qualified healthcare professional.

5. No Medical Advice

Nothing on our website or provided through our services constitutes medical or dental advice. Our services are administrative and communicative in nature.

We do not:

• Diagnose or treat any condition
• Recommend or endorse any treatment, procedure, or medication
• Interpret imaging results or clinical findings
• Access, store, or process clinical health records
• Replace the professional judgement of qualified healthcare practitioners

6. Intellectual Property

All content, branding, software, and materials on the Purity AI website are owned by or licensed to Purity AI and are protected by Australian and international intellectual property laws.

You may not reproduce, distribute, modify, or create derivative works from any content on our website without our prior written consent.

7. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the content, privacy practices, or availability of any third-party sites. Linking to a third-party site does not imply endorsement.

8. Limitation of Liability

To the maximum extent permitted by Australian law:

• Our website and services are provided "as is" without warranties of any kind, express or implied.
• We do not guarantee that the AI assistant will provide complete, accurate, or current information at all times.
• We are not liable for any direct, indirect, incidental, or consequential damages arising from the use of our website or services.
• We are not liable for clinical outcomes, patient health decisions, or any actions taken based on information provided by the AI assistant.
• Our total liability to any user shall not exceed $100 AUD.

Nothing in these Terms excludes or limits liability that cannot be excluded under the Australian Consumer Law.

9. Indemnification

You agree to indemnify and hold harmless Purity AI, its operators, and affiliates from any claims, damages, losses, or expenses arising from your misuse of our website or services, or your violation of these Terms.

10. Privacy

Your use of our website and services is also governed by our Privacy Policy, which explains how we collect, use, and protect your information.

11. Governing Law

These Terms are governed by and construed in accordance with the laws of Queensland, Australia. Any disputes arising under these Terms shall be subject to the exclusive jurisdiction of the courts of Queensland.

12. Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

13. Changes to These Terms

We may update these Terms from time to time. Any changes will be posted on this page with an updated effective date. Continued use of our website or services after changes are posted constitutes acceptance of the updated Terms.

14. Contact Us

If you have any questions about these Terms, please contact us: